As our first Marketing hire, you’ll define and execute our marketing strategy, ensuring Privy is discoverable, well-positioned, and top-of-mind for developers and businesses building in crypto. You’ll work closely with our product, sales, and engineering teams to craft compelling narratives, create high-quality content, and drive engagement across multiple channels.
You’ll be responsible for owning and executing across content marketing, product marketing, growth marketing, events, and more—helping Privy expand its reach and influence in the crypto and fintech ecosystem.
What you'll do
- Refine Privy's positioning, brand voice and core messaging to shape and lead an evolving market.
- Own Privy’s marketing strategy, spanning content, product marketing, growth, and events.
- Develop and execute a content marketing strategy/calendar to educate developers on the features we release, relevant customer launches, and thought leadership.
- Drive product marketing efforts, including positioning, messaging, and launch strategies.
- Build a growth marketing engine to drive inbound interest via social, SEO, and community engagement.
- Collaborate with the sales and product teams to create marketing assets, case studies, and educational materials.
What we're looking for
- 6+ years of experience in marketing, ideally in developer tools, fintech, or crypto.
- Proven track record of driving successful and authentic content, product, and growth marketing initiatives.
- Strong storytelling skills—ability to craft authentic narratives around customer and product obsession and focus on craft.
- A deep interest in engaging directly with developers and communities Privy works in.
- Ability to thrive in a fast-moving startup environment and wear multiple hats.
- Experience distilling a brand voice and having it shine through content
- Rigor with communications and precision on language and positioning
Bonus points if you have...
- Experience marketing to developers
- A proven ability to tactically think about the market
- A strong existing personal brand across social channels.
- Physically based in NYC.
- You approach frontier markets with a goldsmith's craftsmanship: working not just to operate within them, but shape them wholly. That is our opportunity.
About Privy
Privy is a powerful onboarding and wallet management platform that lets developers give anyone secure access to crypto rails to power money movement at scale. Privy powers infrastructure for popular neobanks, payment providers, exchanges and consumer products like OpenSea, Blackbird, Hyperliquid, and more. We encourage each other to think big, run experiments and follow our curiosity so we can build better tooling that lets developers shine and empowers their users.
Privy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of background, identity, or status.
