About MUBI
MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. And we have a team of brilliant, ambitious and passionate individuals to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realize MUBI’s vision.
That’s where you come in! Join our global team and help us make great cinema accessible to everyone, everywhere.
About the role
The Editorial & Publishing team at MUBI prepares unique film-related print publications and original writing to reveal the excitement, depth, and diversity of film culture. Across our biannual print magazine Notebook, its digital counterpart, our new publishing imprint MUBI Editions, and other editorial projects, we aim to expand MUBI’s cinephile ecosystem, developing and producing English-language publications entirely in-house of lasting value and quality.
We’re now looking for a dynamic marketing professional with strong experience in arts-related print publishing to lead and manage all marketing campaigns in support of these editorial and publishing projects, from strategic planning through to execution and performance evaluation. This newly-created role will sit in our Global Brand Marketing team and will collaborate closely with the wider Marketing team, the Editorial & Publishing teams, the Creative team, and the Communications team.
This Publishing Marketing Director will shape and develop marketing strategies and workflows for editorial projects at MUBI with clear growth, engagement, and sales targets, promoting them to both MUBI’s core audience and to readers far beyond.
This role is hybrid, requiring 2 days per week at our offices in Soho, London, UK.
You will focus on:
- Working collaboratively and strategically with the Editorial, Creative, Communications, and Marketing teams
- Leading and developing topline marketing strategies for MUBI’s diverse range of editorial and publishing projects: Notebook Magazine, the digital Notebook, the Notebook broadsheet, MUBI Editions, curatorial writing, and more
- Building bespoke 360 marketing and promotional campaigns for each magazine and book release, including digital marketing, in-person events and activations, influencer and tastemaker outreach, press promotion, and more
- Planning and prioritising our list of global events: book launches, talks, fairs, film festivals, and other key industry events
- Managing and allocating a dedicated marketing budget for editorial and publishing projects
- Collaborating with our Communications team to secure press coverage, interviews, and buzz for our releases, across media including newspapers, magazines, podcasts, social tastemakers, and more
- Liaising with the MUBI’s trade distributors and working on cross-marketing activities
- Assessing and analysing the releases of these projects based on sales or subscriber targets and other defined KPIs
- Managing a direct report, a Senior Marketing Manager also focused on editorial projects
What you will bring:
- Passion for quality cinema and the discourse around cinema, from classics to new releases
- Extensive hands-on experience in the publishing industry, specifically print publishing pertaining arts and culture
- Demonstrable marketing experience where campaigns have delivered against specific engagement and sales objectives
- Analytical ability to use consumer insights and performance metrics to optimize campaigns
- Strong understanding of contemporary trends and market interests for MUBI’s core audience and beyond
- Confidence in managing a dedicated budget and using resources efficiently
- Highly organized practice and the ability to work independently and flexibly with multiple teams and stakeholders across different time zones
- Leadership and people management skills with experience managing a dedicated team
- Excellent communication and copywriting skills
- Diligence and an obsession for the details
- Dedication to making every campaign and release the best it can be
