Growth Lead
A good education is necessary for everyone, but not everyone can afford it.
Qanda began by questioning this obvious contradiction, and not simply Equality, which provides equal resources to everyone,
We strive for Equity, providing more opportunities to students who need structural help more.
Our goal is to create the best educational services available to all students, regardless of geographic or economic background.
To this end, we are implementing an integrated Study Platform that contains all the means necessary for learning in a digital space.
Currently, 8 million students around the world are enjoying a hyper-personalized learning experience through Qanda, and the cumulative number of subscribers is 97 million.
A total of 7.2 billion cumulative questions have been answered.
In 2025, along with the growth of existing Q&A, AI Tutor, and online tutoring businesses, AI Agent for Gen AI learning will be implemented in the app.
You can get explanations of solutions by asking questions anytime and anywhere, and analyze repeated questions and weak areas to learn concepts and solve similar problems.
It provides an experience that feels like having your own tutor 24/7 throughout the student's learning journey and interface.
Kwan is still on a journey to create better educational opportunities.
Main tasks
- We establish and directly implement a growth strategy and key indicator system to drive the global growth of QANDA, an integrated AI education platform.
- We plan and operate Go-to-Market strategies and execution directions by reflecting the market structure and user behavior characteristics of each major country.
- Interpret marketing performance from a sales contribution perspective, flexibly adjust strategies, and drive the next execution.
- Lead team execution by clearly structuring priorities and execution goals.
- We work closely with relevant organizations such as Product/Development to ensure that marketing leads to real functional improvements and conversions.
Qualifications
- 5+ years of experience developing and directly executing marketing or growth strategies in a B2C app or similar service
- Experience in designing and operating execution strategies based on an understanding of key indicators such as MAU, Retention, CAC, and ARPU
- Experience in proactively participating in all core marketing executions including content, channels, creatives, ASO, and viral marketing
Preferential treatment
- Experience in establishing and executing GTM strategies that reflect user characteristics by country
- Interest in new technology trends such as GenAI and experience in applying them to marketing
- Experience in marketing to global audiences or English-based communication skills
What to include on your resume
- Experience interpreting relationships between key metrics and connecting execution results to sales to turn them into strategic insights
- Experience leading collaboration with various related organizations such as product/design/data, etc.
- Project experience where marketing strategy is linked to product direction, such as onboarding, UX, and conversion improvements
Other Matters
- Typical procedure: Document screening → Interview screening → Final selection
- Depending on the position, a task-based approach or additional interviews may be conducted.
- Submission documents (PDF): Free-format Korean or English resume (required), portfolio and self-introduction (optional)
- Employment type: Full-time (3 months training period)
- Work location: AP Tower, 218 Teheran-ro, Gangnam-gu, Seoul
Things to keep in mind when applying
- Please describe your experience in the field you are applying for in as specific and detailed a manner as possible on your resume.
- Please submit all documents as PDF files.
- If any false information is found in the application form, your employment may be cancelled.
- This position will close when recruitment begins.
